Cupid Corner

Love on the Highway: A Woman’s Bold Billboard Search for a Husband

In a world where dating apps dominate and swipes often lead to disappointment, one woman from San Mateo, California, is rewriting the rules of modern romance—quite literally in bold letters.

Catalano, a 42-year-old vintage clothing retailer, has rented a dozen digital billboards along California’s iconic Highway 101, declaring her search for a husband. 

The striking displays feature a simple message: she is ready for commitment, and she’s advertising her heart to thousands of commuters every day.

I’m putting myself out there,” she admitted with a laugh, acknowledging the shock factor. “People would be shocked if they knew how much this is costing me.”

Though she declined to reveal the full price tag, Catalano insists this is no publicity stunt. “This is not a joke. It’s not a gimmick. This is a serious, self-funded endeavor,” she said. “I just want to find my husband.”

Beyond the Swipe Culture

In an age where dating often feels transactional, Catalano’s approach may seem unusual, even extreme. But in many ways, it reflects the frustration many singles face. 

The endless scrolling, fleeting conversations, and ghosted connections have left countless people craving something real. Her billboard campaign cuts through the digital noise and declares her intentions loud and clear.

A Statement of Vulnerability

What makes her story compelling is not just the money spent, but the vulnerability it reveals. To broadcast such a personal desire to the world requires courage. 

It’s a reminder that love, at its core, has always been about risk—risking rejection, judgment, or misunderstanding in pursuit of something lasting.

The Bigger Question

Will it work? Time will tell. But Catalano’s bold gamble has already sparked conversations about what people are willing to do for love. 

In a culture that often criticizes people for wanting too much or not trying hard enough, she has flipped the narrative: she is willing to try everything.

And maybe that’s the lesson. Love, whether found on a billboard, through an app, or in an everyday encounter, comes to those brave enough to say, “Here I am, and this is what I want.”